Pioneering the art of cooking chicken on a rotisserie over a wood fire since 1981, Cowboy Chicken almost immediately had a cult following for their delicious recipes. With an expanding business, the need to establish a solid strategic foundation of their brand was necessary.
The rustic and masculine approach to their visuals, partnered with the casual and authentic tone, elevated their brand while communicating the benefits of their food. We call it honest food, using all-natural, hormone free chicken chicken and premium, fresh ingredients in every dish. Cowboy Chicken, much like the chuck wagons of the frontier, offers something the entire family can love.