CLIENT

PERSIL PROCLEAN

BACKGROUND

Persil, a premium laundry detergent, launched in North America through an exclusive partnership with WalMart stores. We were tasked with creating multiple ads, in-store displays and FSIs for the US consumer leveraging the core equities of the global brand. The goal was to build out a disruptive presentation for the brand to achieve immediate market share in a highly competitive segment.

CREDITS

Creative Direction
Jason Koebel

Art Direction & Graphic Design

Jason Koebel, James Larkin, Alyssa Vitroux

Illustration
Jason Koebel & James Larkin

Copywriting
Rachael Day & Brenda Bertts Long

Digital/Social
Jason Koebel & Matt Duetschmann

Video/3D
Carl Braun (CG Studios)

Video Editing / Sound Design
Jack Larson (Avatar Studios)

Sound Design
Jim MacMorran (Avatar Studios)

SAMPLES OF THE WORK