CLIENT

TED'S MONTANA GRILL

BACKGROUND

Ted’s Montana Grill introduced Bison to America’s table as a means to reclaim this iconic animal from extinction and return the herds to their former glory. The approach to the campaign leveraged the iconic imagery of the great American West as the anchor. This infused with landscapes from Montana and the rough-hewn textures of weathered surfaces provided the backdrop for the authentic American dishes that are the mainstay of the menu. The outcome brings to life a romanticized time and place where people experienced the spirit of freedom and connects that image to the Ted’s Montana Grill experience.

CREDITS

Creative Direction
Jason Koebel

Art Direction & Graphic Design

Jason Koebel Matt Duetschmann & Julie Cronin

Illustration
Jason Koebel

Photography
John Grover

Copywriting
Jason Koebel & Jeff Nieberding

Video
Chadwell Ruthsatz (Tree9 Films) / Tim Wilson & Greg Stroube (Bruton Stroube)

Video Editing / Sound Design
Jack Larson & Jim MacMorran (Avatar Studios) / Andy DeVries & Steve Horne (Bruton Stroube)

SAMPLES OF THE WORK

ADDITIONAL MENTION

In 2022, Ted's is celebrating their 20th anniversary and they tasked us with cutting together a video that would educate their new proprietors and PR reps alike of their history, why they started the restaurant and the contributions they've made to the industry.