CLIENT

TONE BODY WASH

BACKGROUND

Tone body wash was repositioning to reach the 18-34 year old female audience with a playful, energetic message and image. An entire new line of spa centric body washes was developed as part of the repositioning effort. Tasked with developing the brand launch and execution including management of a fully integrated 360 implementation plan. Developed a wide range of deliverables: national TVC spots, multiple national print/digital ads, online, social, POS and promotional materials. Part of an integrated agency team responsible for activation ideation and the launch of the Backstage Pass campaign that featured numerous popular musicians.

CREDITS

Creative Direction
Jason Koebel & Paul Jarvis

Art Direction & Graphic Design

Jason Koebel & Bethany Guier

Illustration / Retouching
Jason Koebel, Stephen MacLeod (OnWhite) & Electric Art

Copywriting
Brenda Bertts Long

Photography
Rankin & Peter Schafrick

Video Editing
Scott Whiteaker (90 Degrees West)

SAMPLES OF THE WORK