CLIENT

BONCHON KOREAN FRIED CHICKEN

BACKGROUND

Bonchon Korean Fried Chicken needed a brand refresh as they geared up for big growth in the U.S. fast casual market. The graffiti-inspired art direction visually pays out their unique brand story and process while staying connected with their younger core audience. Responsible for and managed a wide array of deliverables to flush out the new creative.

Bonchon has experienced a 17.3% same store sales growth since the launch.

CREDITS

Creative Direction
Jason Koebel

Art Direction & Graphic Design

Jason Koebel & James Larkin

Illustration
Jason Koebel & Stephan Walter (Debut Art)

Photography
Manny Rodriguez

Copywriting
Rachael Day

Digital/Social
Jason Koebel & Matt Duetschmann

Video
Chadwell Ruthsatz (Tree9 Films)

Video Editing / Sound Design
Jack Larson & Jim MacMorran (The Forge Media)

Environmental / Interior Design
Jason Koebel

SAMPLES OF THE WORK

ADDITIONAL MENTION

To promote their growth and entice new franchisees, Bonchon tasked us to concept, shoot and edit a sizzle video for an upcoming national conference in under a month and under $15K.