Tone offers a range of body wash and bath bar products to a younger 14-28 year old female demographic. Their product formulation strategy is scent forward with unique skin benefiting ingredients that introduces their younger target to beauty care while offering an affordable skin care option to their older audience.
The idea was to mimic the bright and intense scent experience through color and movement while featuring the skin benefits through the splash and the model. This print campaign ran for over 5 years in major beauty publications for younger women. This was supported by in-store POP, social media programs and TV commercials.